Banner Ads Get Widgetized

One of the online ad tricks that is gaining steam is making banner ads more dynamic. The idea is that when a consumer mouses over an ad, it changes in some way, or it offers different places where someone can click depending on their interests. Some ads are even designed to be “grabbable” – allowing consumers to place them elsewhere on the web.

All this pushes widget advertising in a new direction that I think makes a lot of sense. Much more sense than creating a standalone widget to promote jeans or a movie and hoping that someone interacts with it. A lot of these kinds of widgets get lost and forgotten in the sea of Web content.

Several companies are widgetizing advertising. WidgetBucks is one – it is delivering shopping links dynamically within a self-contained ad. VideoEgg is another: Its AdFrames program has several new features to allow consumers to pass along ads or grab them, and to add shopping details to banner ads.

“We need to replace the banner with portable media experiences that leverage the power of video, feeds, maps and localization,” VideoEgg’s CMO Troy Young told MediaPost’s Online Media Daily in an article today.

I haven’t been a big fan of the widget ad business thus far, but the closer widgets get to looking like amped up banner ads, the more likely it will be that major brands will be interested in using them.


2 Responses to “Banner Ads Get Widgetized”

  1. 1 Roger July 11, 2008 at 8:48 am

    Great post. I too am excited to see how the widget world continues to evolve. I believe these developments will benefit both the advertisers and publishers.

    I currently use WidgetBucks and am really pleased with it. I think their widget really appeals to my readers.

  1. 1 WidgetBucks Reviews Blog » Blog Archive » WidgetBucks Among AO Global 250 Winners; Twitter Takes Overall Honors Trackback on October 8, 2008 at 5:14 pm

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