That’s what Joanna Shields, Bebo’s chief executive, said in a Wall Street Journal article today (subscription required) on AOL’s plans to relaunch Bebo. AOL bought Bebo for $850 million earlier this year.
The headwinds are firmly against Shields and AOL. Ad support for social networks is not rising nearly as fast as expected, and Bebo, as the WSJ article points out, got just 5.9 million US unique visitors in October, compared to 46 million for Facebook and 76.3 million for MySpace, according to comScore.
Somehow I think Bebo’s “some point” for success has already happened. It was when Michael and Xochi Birch sold it to AOL and headed for the hills.
