Facebook Revs Up New Features

Facebook’s on a new-feature roll. Last week it was new privacy tools to segregate the kinds of things friends and coworkers can see.

Next up: chat, which will launch next week, according to TechCrunch. And in the future, more preferential developer relationships like the one Facebook has with CBS for March Madness.

TechCrunch has a problem with the latter, but the way I see it, it’s nothing new and totally expected. The developers that bring the most traffic to Facebook SHOULD be recognized and supported, and the CBS March Madness application is clearly driving usage. I couldn’t find the total number of users of the application, but there are over 2000 discussion topics on the page and CBS Sports says that more than 3.6 million fans are playing some form of CBS bracket on the Web. Granted, some of the commenters on Facebook are people who have been irritated when the app doesn’t run right, but come on, folks. Big corporations will always get the best treatment when it comes to media.
My prediction: This will keep happening.