Second Life To Get a New Leader

Philip Rosedale, the brains behind Second Life, is stepping down as CEO of Linden Lab (Second Life’s parent company). It’s a move typical to a lot of tech companies — a founding CEO moves up to chairman to allow an exec with more operating experience to come in.

What I found interesting is that the company “has a very nice business that is a lot larger than virtually everybody thinks,” as current SL chairman (and investor) Mitch Kapor put it in The Wall Street Journal today. Since the virtual-world marketing idea didn’t pan out (at least not with traditional marketers) I’d love to know more.