The IAB Has Arrived

Am attending the IAB Ecosystem conference in Phoenix, and what looked a few weeks ago like a sleepy little confab has turned into the event of the spring season. The Tapatio Cliffs Resort is sold out, they tell me.

Given that it’s the IAB’s show I expected to see the Web media heavy hitters here, but what I didn’t expect were all of the agency folks. Even the hotel staffers seem tickled by the “celebrities” here. Twice in the space of 10 minutes people exclaimed to me about all the “big names” here - Yahoo, AOL, Google, etc.

Yes, a decade after I attended one of the first IAB conferences, this industry has arrived. In Phoenix.