Widget Advertising: How Big Will it Get?

Businessweek reporter Aaron Ricadela has a great article about the widget ad business. In it, he quotes Will Price, a managing director at the Hummer Winblad VC firm, estimating that the entire widget ad market will amount to just $20 to $40 million in 2008.

It’s not clear from the article if this figure is simply including advertising placements on widgets or if it includes the money marketers will spend to create widgets and applications to promote their own brands and properties.

With widgets promoting movies becoming the norm for entertainment companies and even Hellman’s mayonnaise getting into the act, this could be a big ad business indeed.